There’s a wealth of digital reporting dashboard tools on the market, each claiming to be the definitive solution. In this crowded marketplace, however, one analytics platform stands markedly above the others.

Developed by Vantage Labs, Optix is a dashboard tool that collects multiple data sources for convenient client reporting. Amidst the cacophony of sales pitches, what makes this one so different? Why should a savvy marketer choose Optix over its clamoring competitors?

Here are 4 features that define Optix as the ultimate digital marketing dashboard tool.

User experience (UX) and user interface (UI) are closely intertwined. Both are vital to a website’s success.

Regardless of the company’s industry, statistics show that UX/UI is inescapably important for your corporate website. According to Intechnic, the return on investment for UX is an astounding 9,900 percent. Effective UI can increase conversion rates by up to 200 percent, and UX by up to 400 percent.¹

Similarly, the cost of poorly designed UX/UI is steep: 70 percent of customers abandon purchases due to a lackluster user experience, and 91 percent of those who don’t complain will simply leave your website (and product) without a second glance. Thirteen percent of those non-complainers will go on to tell at least 15 more people about their negative experience.¹

What’s a concerned digital marketer to do about UX/UI? Optix offers the solution.

Tracking users’ interactions with your website can be an exhausting endeavor—even more so when compiling disparate data sources into a single report.

Thankfully, there’s Optix: cutting-edge dashboard software that easily combines multiple data sources. That means easy access to at-a-glance updates in real time. In addition, Optix optionally enables client reporting through a white label reporting dashboard.

Optix is the ultimate digital marketing dashboard tool. Here are three reasons why using Optix will improve your UX/UI.

Marketing managers have a wealth of important responsibilities. Aggregating and presenting analytics data is especially important, but regardless of how dedicated the manager may be, analytics reports are immensely time-consuming.

That’s why Optix is the ideal digital reporting dashboard solution. Rather than requiring a single person to manually combine disparate data for client reporting, it provides an inviting visual interface that easily transforms into a finished client report.

Optix aggregates multiple data sources in a single dashboard, easily switches between different date ranges, and tracks user journey in a visually comprehensible format. Its dashboards are ideal for both Google SMB businesses and larger corporations or agencies.

If you’re a marketing manager with limited time to build digital marketing dashboards, Optix is the perfect tool for organizing your data.

Here are some of the features that distinguish Optix as the best management dashboard on the market.

There’s a reason your marketing agency chooses the tools in your tech stack – they help your team do their job more efficiently. Your clients may not be aware of every product you use. But how much do digital marketing tools matter for clients?

As it turns out, your clients’ business success depends a whole lot on the software you choose.

So, if you think you can make do without all the tools your agency needs, you may want to rethink that assumption. You’ll be doing your clients a disservice if you go without the necessities. Optix, a user journey dashboard that aggregates data from multiple sources, is one such tool you need.

Still not convinced? Here are three reasons your marketing reporting software matters for your clients.